Colour is no doubt one of the main factors in design.
The reason? Tracing as patterns though physiological response testing, consumers react differently to different colors. Hence, use of the “correct” colour can send subliminal message to your target audience.
Below is a chart that I found from KISSmetrics (http://blog.kissmetrics.com) that I would like share with you on how colours affects consumers’ buying behaviors.
Click here to expand the chart.

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